# Nakodo

> Nakodo reads your website, finds creators and businesses who fit, emails them for you, and introduces you to the ones who say yes.

Nakodo is a web app for brands and agencies that work with creators on YouTube, Instagram and TikTok. It writes a search brief from the brand's website, searches YouTube through the official API, Instagram through Meta's Business Discovery API (public Business and Creator accounts only) and TikTok through public profile pages, scores each creator from 0 to 100 on weighted parts with the reasons shown, finds the business email creators publish, and emails creators on the brand's behalf. Each conversation has its own address on Nakodo's sending domain with the brand's name as the sender; first emails wait for the brand's approval unless it chooses to let them go out after an hour. Nakodo follows up when there's no reply, answers what it can from the brand's offer and passes the rest to the brand, and introduces the creator by email when they say yes. Creators' email addresses are never shown, sold or exported to brands, and every email has a one-click way to stop. It never gets around captchas and never guesses email addresses. On the Pro and Business plans it also runs business campaigns: it finds businesses of the kinds and in the places the brand chooses, from the Overture Maps places listing and on Instagram and TikTok, reads each one's own website for an email at the business's own domain or a personal mailbox, scores each on fit with the brief and distance, and asks the best fits whether they'd like to talk about the product or try it. Nakodo is run by CogniPrep Ltd, a company registered in England and Wales (company number 17407266).

Plans are measured by new creators and businesses contacted: Free (£0, no card, 10 new creators a month), Pro (£39 a month, 25 new creators or businesses each weekday), Business (£119 a month, 75 new creators or businesses each weekday). Details at https://nakodo.app/pricing.

## Product

- [How Nakodo works](https://nakodo.app/how-it-works): The method in full: how the brief is written, how YouTube, Instagram and TikTok are searched, the parts of the fit score and their weights, where business emails come from, how outreach is sent, and what is never collected.
- [Pricing](https://nakodo.app/pricing): Free plan with no card. Pro is £39 a month and Business is £119 a month. Every limit, and how creators contacted are counted.
- [About Nakodo](https://nakodo.app/about): Who builds Nakodo, how it works with creators' data, and the other apps from the same maker.

## Guides

- [Finding YouTubers to sponsor](https://nakodo.app/guides/how-to-find-youtube-influencers): To find YouTube influencers to sponsor, describe your customer, then search YouTube the way they do: for the problems your product solves, the product category, and comparisons. Read the results by channel, not by video. Put every plausible channel on a long list, then shortlist on recent views, comments, upload rhythm and past sponsors. Related channels, comment sections and competitors' sponsored videos find the ones search misses.
- [Finding a YouTuber's email](https://nakodo.app/guides/how-to-find-a-youtubers-email): Most YouTubers who want sponsorships publish a business email in their channel description, under their recent videos, or on a link-in-bio page or website linked from their channel. Check those first. YouTube's own "View email address" button sits behind a sign-in and a captcha. If a creator publishes no email anywhere, use the contact form or social account they do link, rather than guessing an address.
- [Outreach email templates](https://nakodo.app/guides/youtube-outreach-email-templates): A good outreach email to a YouTube influencer names a specific recent video, states your offer plainly (a fee, a product or a commission), makes one ask, and tells the creator they can say no. Keep it under about 150 words and send it in your own name, from an address where replies reach a person. The templates below cover paid, gifted and affiliate offers, a direct message, a manager and a rate card reply.
- [Following up with a YouTuber](https://nakodo.app/guides/how-to-follow-up-with-a-youtuber): Follow up with an influencer once or twice, in the same thread: the first time four days to a week after your first email, the second a week or so later. Add something new each time rather than repeating yourself: a newer video of theirs, a clearer offer or a smaller ask. Keep each one under 80 words and give them an easy way to say no. If there's still no reply, stop. Silence is an answer, and a polite exit keeps the door open.
- [Vetting a YouTube creator](https://nakodo.app/guides/how-to-vet-a-youtube-creator): To vet a YouTube influencer, judge their last 10 to 20 videos, not their subscriber count. Check that recent views are steady rather than one viral outlier, and sensible against subscribers; that comments are real questions and discussion, not generic praise or bots; how past sponsors were disclosed; and that several full videos are safe for your brand. Then check upload rhythm, Shorts against long-form, and where the audience lives.
- [How much to pay YouTubers](https://nakodo.app/guides/how-much-to-pay-youtubers): There is no standard rate. Each YouTuber sets their own price, and a fair fee depends on how many people actually watch, what the deal includes and what a new customer is worth to you. Start from the creator's median views: fee = median views ÷ 1,000 × the CPM you're willing to pay. Check that against your break-even CPM, then adjust for format, usage rights, exclusivity and deadlines.
- [YouTube engagement rate](https://nakodo.app/guides/youtube-engagement-rate): YouTube engagement rate is (likes + comments) / views for a video. Work it out for each of a creator's recent long videos, skip any under a few days old, and take the median. There is no universal good number: it varies by niche, format and video length, so compare a creator with similar channels. The free engagement rate calculator does the arithmetic for you.
- [Micro-creators on YouTube](https://nakodo.app/guides/micro-influencers-on-youtube): On YouTube, micro-influencers usually means channels with roughly 10,000 to 100,000 subscribers, though the bands are a convention, not a standard. Small channels often suit niche products because their viewers came for one specific topic. The trade-off is more creators to find and manage, with less polish and fewer media kits. Find them through searches for specific problems, and work with them fairly: pay or product, one clear ask, realistic turnaround.
- [Writing a sponsorship brief](https://nakodo.app/guides/youtube-sponsorship-brief): A good creator brief fits on a page or two. It says who you are, what the product does, the one thing viewers should remember, what must and mustn't be said, the call to action with its link or code, how the video will be disclosed, the deliverables, the dates, how review works, usage rights and payment terms. Leave the script, the format and the voice to the creator.
- [YouTube sponsorship formats](https://nakodo.app/guides/youtube-sponsorship-formats): The main types of YouTube sponsorship are an integrated mention or ad read inside a normal video, a dedicated video about your product, Shorts, affiliate links and discount codes, product placement, series or ambassador deals, livestream mentions, and pinned comments or description links. They differ in attention, effort and how easily you can track them. A sensible first deal is an integration with a tracked link and code.
- [Product seeding on YouTube](https://nakodo.app/guides/product-seeding-youtube): Product seeding means sending your product to creators for free, with no obligation to post, in the hope they like it enough to feature it. It suits physical products that review channels already cover. Ask before you send anything, say plainly that there's no obligation, and ask that any video be labelled as an ad. Track who received what, and offer paid work to the creators whose videos do well for you.
- [Measuring YouTube sponsorships](https://nakodo.app/guides/how-to-measure-youtube-sponsorships): Give each creator their own tracked link and discount code before the video goes live, add a "how did you hear about us" question after checkout, and ask the creator for their YouTube Studio numbers. Divide the fee by the customers you can attribute to get your cost per acquisition. Then keep counting for months, because YouTube videos go on collecting views long after they're published.
- [Sponsorship disclosure rules](https://nakodo.app/guides/youtube-sponsorship-disclosure-rules): If a brand gives a YouTuber money, free products or an affiliate commission, the video has to say so clearly: US and UK regulators expect it, and YouTube requires its paid promotion setting to be ticked. The FTC says the disclosure belongs in the video itself, not only the description. The UK's ASA and CMA expect a clear "Ad" label upfront. The brand and the creator are both responsible.
- [Finding TikTok creators](https://nakodo.app/guides/how-to-find-tiktok-influencers): To find TikTok influencers for your brand, describe your customer, then search TikTok the way they do: by keyword, on hashtag pages and through the sounds your niche uses. Judge accounts on the median plays of recent videos, not followers, because the For You feed shows videos to people who don't follow the creator. Skip pinned videos, check posting rhythm and past paid partnerships, and use comments, duets and stitches to find more.
- [Finding Instagram creators](https://nakodo.app/guides/how-to-find-instagram-influencers): To find Instagram influencers for your brand, search the way your customer does: keywords, hashtags and places. Follow a few good fits so Explore and Reels suggest more, and check competitors' Tagged tabs and posts labelled "Paid partnership". Instagram hides views on other people's posts, so judge accounts on likes and comments per follower and on the view counts in the Reels tab. Favour professional accounts, which can publish contact details.
- [Finding a TikToker's email](https://nakodo.app/guides/how-to-find-a-tiktokers-email): To find a TikToker's email, read the bio first, then open the link on their profile: a link-in-bio page, website or media kit often carries a business address. Check any YouTube channel or Instagram account they link to, and the profile's contact details if they run a Verified Business Account. If a manager is named, write there. Never guess an address or use a finder tool; write only to one the creator published.
- [Finding an Instagram creator's email](https://nakodo.app/guides/how-to-find-an-instagram-influencers-email): To find an Instagram influencer's email, open their profile in the Instagram app and tap Contact if the button is there: professional accounts can show a business email behind it. Then read the bio and open the links on the profile, especially link-in-bio pages and websites, which often have a business address or a media kit. If a manager is named, write to them. If nothing is published, send one short DM asking where to send a proposal.
- [Paying TikTok and Instagram creators](https://nakodo.app/guides/how-much-to-pay-tiktok-and-instagram-creators): There is no standard rate for TikTok or Instagram influencers: each sets their own price. Judge a quote by what it costs per 1,000 plays: fee ÷ median plays × 1,000, using recent TikToks or Reels, not the follower count. Compare that with your break-even CPM, which is profit per sale × sales per 1,000 plays. Then price the extras as separate lines: Spark Ads or partnership ads, other usage rights, exclusivity, extra deliverables and fast turnaround.
- [Instagram and TikTok disclosure rules](https://nakodo.app/guides/instagram-and-tiktok-disclosure-rules): To disclose a sponsored post on Instagram, the creator adds the paid partnership label and tags your brand. On TikTok, they turn on the content disclosure setting, which labels the post "Paid partnership". The US FTC and the UK's ASA both say the label may not be enough on its own, so add a clear "Ad" at the start of the post or video too. Gifts and affiliate links count, and the brand shares responsibility with the creator.
- [Instagram and TikTok outreach](https://nakodo.app/guides/instagram-and-tiktok-outreach-templates): A good influencer outreach email names a specific Reel or TikTok and what you noticed in it, states the offer and the exact deliverable (one Reel, three Story frames with a link sticker, one TikTok video), makes one ask, and makes no an easy answer. Email when the creator publishes a business address. Send a DM only when they don't, and use it to ask for the best contact. Templates for paid, gifted and affiliate offers follow.
- [Spark Ads and partnership ads](https://nakodo.app/guides/spark-ads-and-partnership-ads): Spark Ads are TikTok ads that run a creator's own post from their account, usually once the creator sends you an authorisation code. Meta's partnership ads do the same on Instagram and Facebook with the creator's permission, and show both accounts in the ad. Together they're what people call influencer whitelisting. Before anyone generates a code, agree which posts, for how long, who handles comments, what you'll share about spend, and a separate fee for paid usage.
- [Spotting fake followers](https://nakodo.app/guides/how-to-spot-fake-followers): To spot fake followers, compare an account's views and likes per follower with similar accounts, read the comments for generic or repeated praise, and check that commenters' languages match the creator's. Use medians of recent posts so one viral video can't hide a weak audience. Public profiles don't show follower history, so ask the creator for screenshots of their Instagram or TikTok audience insights. No outside tool can tell bought followers from real ones for certain.

## Free tools

- [Engagement rate calculator](https://nakodo.app/tools/engagement-rate-calculator): Enter the views, likes and comments of a channel's recent videos and the calculator gives each video's engagement rate, (likes + comments) / views, and the median across them. Add the subscriber count to see median views as a share of subscribers. Use at least three recent videos that are a few days old, all long-form or all Shorts, and read the result alongside the comments, not on its own.
- [Sponsorship cost calculator](https://nakodo.app/tools/sponsorship-cost-calculator): This calculator does the arithmetic of pricing a YouTube sponsorship. Turn a CPM into a fee (views / 1,000 x CPM), turn a creator's quote into an effective CPM (fee / views x 1,000), and work out your break-even CPM and fee from your profit per sale and expected sales per 1,000 views. It shows no going rate, because there isn't one: it puts quotes on one scale and shows your own ceiling.
- [TikTok engagement rate calculator](https://nakodo.app/tools/tiktok-engagement-rate-calculator): Enter the views, likes and comments from a TikTok account's recent videos and this calculator gives each video's engagement rate, (likes + comments) ÷ views, and the median across them. Add the follower count to see views per follower: median views ÷ followers. Skip pinned videos and anything under 3 days old. There's no universal good rate, so compare the result with similar creators measured the same way.
- [Instagram engagement rate calculator](https://nakodo.app/tools/instagram-engagement-rate-calculator): Enter an Instagram account's followers and the likes and comments on its recent posts, and this calculator gives each post's engagement rate, (likes + comments) ÷ followers, and the median. Add view counts where Reels show them to get views per follower. Per follower is what anyone can work out from outside, because other accounts' reach isn't public. For engagement by reach, ask the creator for insights screenshots.

## Blog

- [Automating creator outreach](https://nakodo.app/blog/automated-influencer-outreach): Automate the parts of influencer outreach that are bookkeeping: searching, scoring with written reasons, finding the address each creator publishes, sending in their working hours, following up on a fixed rhythm, pausing for out-of-office replies, stopping when they answer and honouring every opt-out. Keep the parts that are judgement: approving first emails, the offer, negotiation and the relationship after the introduction. Automation that writes to more people than a careful person would is spam with a scheduler.
- [Buying creator email lists](https://nakodo.app/blog/buying-influencer-email-lists): Don't buy one. An influencer email list is usually addresses copied in bulk from profiles or guessed from name patterns. It goes stale, says nothing about fit, and its bounces and spam complaints damage your sending domain; Gmail's own sender guidelines say not to buy addresses. Creators publish a business email to be asked about work, not to be put on a list. Find the address each creator publishes and write to them one at a time.
- [YouTube, Instagram or TikTok?](https://nakodo.app/blog/youtube-vs-instagram-vs-tiktok): Choose by what your customer does before buying and the format your product needs, not by which app is in the news. YouTube suits products people research: long videos found through search for months or years. Instagram suits products bought on looks and trust, through Reels, Stories links and a profile that works as a portfolio. TikTok suits products that sell in a short demonstration to people who weren't looking. Test one platform first with product seeding.
- [Platform or spreadsheet?](https://nakodo.app/blog/influencer-marketing-platform-or-diy): Not at first. A small brand can run its first rounds of influencer marketing by hand: a spreadsheet, your own inbox and a follow-up date in a column. A tool earns its place once the volume of searching, following up and bookkeeping is what holds you back, rather than the offer or the budget. Before choosing one, ask where its contact data comes from, whether it explains its scores, and who sends the emails.
- [UGC creators vs influencers](https://nakodo.app/blog/ugc-creators-vs-influencers): A UGC creator makes videos for your brand to post or run as ads, so the size of their own audience doesn't matter: you're buying content and the right to use it. An influencer posts to their own followers, so you're buying that audience's attention. Our view: unless you already spend steadily on ads, start with creators whose audience fits, then pay to run their best posts as ads.

## YouTubers by niche

- [Tech YouTubers](https://nakodo.app/youtubers/tech): To find tech YouTubers to sponsor, search YouTube the way your buyers do before they buy, with comparisons, "best X for Y" and problem searches in your category, and look at the channels behind the videos. Favour reviewers whose recent uploads stay in your sub-niche, whose comments ask buying questions, and who are clear about how they handle review units. Match the sub-niche before you look at subscriber counts.
- [Gaming YouTubers](https://nakodo.app/youtubers/gaming): Gaming YouTubers are best found by game and genre, not by the word "gaming". Search for the guides, tier lists and settings videos your buyers watch, then look at the channels behind them. Before you sponsor one, check whether the channel is mostly live or edited, how old its audience is likely to be, and whether your product makes sense to someone who plays those games.
- [Beauty YouTubers](https://nakodo.app/youtubers/beauty): To find beauty YouTubers who suit your brand, start from your category and the skin types, hair types or shades it serves, then search for the tutorials, routines and reviews those buyers watch. Open the channels behind the results and check the creator could use your product themselves, how honestly they review, and what their sponsored videos sound like. Agree claims before anyone films.
- [Fitness YouTubers](https://nakodo.app/youtubers/fitness): To find fitness YouTubers for your brand, search for the workouts, plans and problems your buyers look up, such as home workouts with no equipment, and look at the channels behind the results. Check that the creator's training style would use your product, what qualifications they claim, and that your health claims sit comfortably with them. Plan early for January, when many viewers start new routines.
- [Cooking YouTubers](https://nakodo.app/youtubers/cooking): To find cooking YouTubers to sponsor, search for the dishes, diets and kitchen problems your customers look up, then look at the channels behind the videos that teach them well. Check that the creator cooks the way your buyer does, from weeknight dinners to baking or barbecue, that their recipes work for viewers, and that their audience's diet fits your product. Agree seasonal recipes months ahead.
- [Coffee YouTubers](https://nakodo.app/youtubers/coffee): To find coffee YouTubers to sponsor, decide which coffee drinker you sell to, from someone buying a first grinder to a home espresso enthusiast or a café owner, and search for the brew guides, grinder comparisons and machine reviews that person watches. Then check the creator's own kit sits at the same price tier as your product, and that their audience brews at home or works in cafés, whichever you need.
- [Outdoor YouTubers](https://nakodo.app/youtubers/outdoor): To find outdoor YouTubers to sponsor, start with the sub-niche your product is used in: hiking, camping, climbing, fishing and overlanding audiences overlap less than you'd think. Search YouTube for the gear questions your buyers ask, such as "best tent for wind", and look at who answers them. Favour creators who test gear over months and show safe practice, and allow for the seasons when you plan.
- [Personal finance YouTubers](https://nakodo.app/youtubers/personal-finance): Personal finance YouTubers split into budgeting, debt payoff, investing, frugal living, side income and financial independence. Find them by searching the money questions your customers ask, then vet harder than in most niches: check what they've promoted before, how they talk about risk, and which country they explain. If your product is a regulated financial product, extra promotion rules apply, so take advice before you brief anyone.
- [Parenting YouTubers](https://nakodo.app/youtubers/parenting): Parenting YouTubers are best found by stage: pregnancy and newborns, toddlers, school age and teenagers, plus family vlogs, home education and channels about additional needs. Search the questions parents ask at each stage, such as "newborn essentials", and note who answers. Before you approach anyone, look at how the channel treats its children's privacy and whether content is set as made for kids, and address the sponsorship to the parent, not the child.
- [Pet YouTubers](https://nakodo.app/youtubers/pets): Pet YouTubers are organised by species first and topic second: dog training, cat behaviour, aquariums, reptiles and small animals have separate audiences. Search the problems owners type, such as "puppy biting" or "nano aquarium setup", and note who answers with their own animals. Check how animals are treated on camera and how health claims are made, and send products early enough for a real trial.
- [Travel YouTubers](https://nakodo.app/youtubers/travel): Find travel YouTubers to sponsor by matching their kind of travel to your product: budget backpacking, luxury, family travel, digital nomads, van life and destination guides attract different viewers. Search the planning questions travellers type, like "Japan itinerary" or "carry-on packing list". Check where the audience lives, not just where the creator goes, plan around destination seasons, and make sure any free trip or stay is disclosed.
- [Home improvement YouTubers](https://nakodo.app/youtubers/home-improvement): Home improvement YouTube splits into whole-house renovation, renter-friendly DIY, woodworking, trades explainers, tool reviews, decor and gardens. Find creators by searching the jobs your customers are about to do, like "how to tile a bathroom floor", and watch who explains them properly. Check safe practice and qualifications, whether viewers own or rent, and whether your product is sold where they live. Spring is the busiest season.

## TikTokers by niche

- [BookTok creators](https://nakodo.app/tiktokers/books): To find BookTok influencers for your book or brand, search TikTok for the tropes, genres and comparisons your readers use, such as "enemies to lovers" or "books like" a title they loved. Open the accounts behind the videos and check that the creator reads your genre, posts steadily and gets comments from readers. Send advance copies early, agree any embargo in writing, and ask for posts about free books to be labelled as ads.
- [TikTok beauty creators](https://nakodo.app/tiktokers/beauty): To find TikTok beauty influencers for your brand, search for the concern, shade or technique your buyer types, such as "lip combo for deep skin" or "heatless curls", then open the accounts behind the videos. Check the creator can wear your product, that comments ask where to buy it, and that past paid videos still sound like them. Agree in writing that results are unfiltered and claims match what your own ads could say.
- [CleanTok creators](https://nakodo.app/tiktokers/cleaning): To find CleanTok influencers, search TikTok for the mess your product fixes, such as "limescale on taps" or "how to strip towels", and open the accounts behind the videos that show it working. Check they clean the kind of home your buyer has and film results without flattering edits. Never let a video mix products, and give creators approved wording for germ-kill, "non-toxic" and eco claims, which have their own rules.
- [FoodTok creators](https://nakodo.app/tiktokers/food): To find TikTok food influencers, decide whether you need creators who cook, taste or review places. For a brand, search the dishes, diets and snacks your buyers look up; for a restaurant, search your city with the food you serve. Open the accounts behind the videos and check where viewers are, whether comments ask how to buy or book, and how recently they posted. Give exact allergen wording, and check the UK's less healthy food rules first.

## Instagrammers by niche

- [Instagram fashion creators](https://nakodo.app/instagrammers/fashion): To find fashion influencers on Instagram, start from your size range, price point and style, then search the words your customers use about fit and occasions, such as "petite work trousers" or "modest summer dresses". Shortlist creators who show clothes moving in try-on Reels, say what size they're wearing, and answer fit questions in the comments. Agree shopping tags or affiliate links up front, and label gifted and loaned pieces as ads.
- [Instagram interiors creators](https://nakodo.app/instagrammers/interiors): To find home decor and interiors influencers on Instagram, start from the look of your product and the homes it suits, then search the phrases owners and renters use, such as "small living room ideas" or "rental kitchen makeover". Scroll each creator's grid: if your product wouldn't sit naturally in it, move on. Favour creators who answer "where is that from?", judge their numbers without giveaway posts, and label gifted pieces as ads.
- [Instagram wedding creators](https://nakodo.app/instagrammers/weddings): To find wedding influencers on Instagram, first decide whether you need couples or the trade. Engaged creators sharing their own planning reach other couples, but only until the day. Planners, photographers and other suppliers reach couples and fellow suppliers. Search the questions couples ask, check that recent comments come from people still planning, and agree in writing how any gifted dress, flowers or service will be labelled as an ad.
- [Instagram travel creators](https://nakodo.app/instagrammers/travel): To find travel influencers on Instagram, search the places and phrases around your hotel, destination or product, such as "where to stay in Porto", and open nearby place pages to see who already posts there. Shortlist creators whose followers live where your guests come from, which only their insights show. Agree in writing what a gifted stay or press trip includes, and label every post and Story from it as an ad.

## Who it's for

- [Ecommerce brands](https://nakodo.app/for/ecommerce-brands): For an online shop selling physical products, YouTube influencer marketing works best with creators whose viewers already buy in your category: reviewers, tutorial makers and hobby channels. Send product with no obligation to a handful who fit, pay for integrations once you know whose audience responds, and give each creator their own discount code and UTM link so you can see the sales. Then keep working with the creators who sold.
- [Agencies](https://nakodo.app/for/agencies): An influencer discovery tool for agencies should keep each client separate, show why every creator was suggested, and produce a shortlist you can put in front of a client. Nakodo runs one campaign per client from the client's website, scores YouTube creators from 0 to 100 with the reasons written out and exports them as a CSV. It then emails the best fits, or only the creators you choose, on the client's behalf and introduces your team to the ones who say yes.
- [SaaS companies](https://nakodo.app/for/saas): For SaaS, YouTube influencer marketing works best with creators who teach: tutorial, workflow and "how I run my business" channels where your software can be shown doing a real job. Offer an extended trial code rather than a discount, expect sign-ups to arrive over weeks, and track them with UTM links and a "how did you hear about us" question. A small B2B channel can be worth more than a large general one.
- [Small businesses](https://nakodo.app/for/small-businesses): A small business can do YouTube influencer marketing on a small budget by starting with micro creators and product seeding: send your product to a few well-matched channels with no obligation, then pay modest fees to the ones whose viewers respond. It fits in a few hours a week if you keep the list short, write short personal messages and track results with codes. Affordable YouTube sponsorships come from fit, not size.
- [Shopify stores](https://nakodo.app/for/shopify-stores): Influencer marketing for a Shopify store runs best through tools Shopify already gives you. Make each creator their own discount code and shareable discount link, which applies the code at checkout and can carry UTM tags. Send product through Shopify Collabs or a draft order, so it's fulfilled like any order. Then read Shopify's Sales by discount codes and marketing reports to see what each creator's audience bought.
- [Amazon sellers](https://nakodo.app/for/amazon-sellers): Influencer marketing for Amazon sellers means paying or gifting creators for posts on their own channels, never for Amazon reviews: Amazon's seller policies count free products, discounts or payment in exchange for a review as a violation. Send each creator's viewers to your listing with their own Amazon Attribution tag or promo code, judge them on purchases, and treat the Amazon Influencer Program as what it is: a commission scheme for creators, not for sellers.
- [Mobile apps](https://nakodo.app/for/mobile-apps): Influencer marketing for a mobile app works when the creator shows the app doing a real job on their own screen, in a format their viewers already watch. Give each creator their own offer code on the App Store or promo code on Google Play, plus a tracked store link, and count installs per creator in App Store Connect and Play Console. Never reward anyone for ratings: both stores forbid it.
- [Indie game studios](https://nakodo.app/for/indie-game-studios): Influencer marketing for an indie game starts with the creators who already play games like yours, found through comparable titles and genre words rather than "gaming". Send each one a key of their own with a clear embargo, or use Steam's Curator Connect, and ask for an honest look rather than a positive one. Free keys still need disclosing under FTC and UK rules. Nakodo searches YouTube, Instagram and TikTok, not Twitch.

## Alternatives

- [Modash alternatives](https://nakodo.app/alternatives/modash): The right Modash alternative depends on the job. Modash's website describes a Shopify-first platform to find creators, manage partnerships, track performance and pay creators, with the emails creators list publicly shown to you. If you want creators who fit your brand found and emailed for you, without handling their addresses, Nakodo does that one job and stops at the introduction. For another suite, compare Upfluence, HypeAuditor and GRIN by the jobs you need.
- [Upfluence alternatives](https://nakodo.app/alternatives/upfluence): The right Upfluence alternative depends on how much of the programme you want in one tool. Upfluence's website describes an AI agent that finds creators, writes outreach and follows up, plus a marketplace, affiliate tracking, store integrations and payments. Nakodo does a narrower job: it finds creators who fit your brand, emails them for you from its own address, follows up and introduces the ones who say yes. It never shows you their addresses and stops at the introduction.
- [HypeAuditor alternatives](https://nakodo.app/alternatives/hypeauditor): The right HypeAuditor alternative depends on whether you need to vet creators or to reach them. HypeAuditor's website describes reports on creators' audiences, quality scores and fraud detection, alongside discovery, outreach, campaign management and competitor analysis. Nakodo does a different job: it finds creators who fit your brand, scores them with written reasons, emails them for you and introduces the ones who say yes. It doesn't analyse audiences or check for fake followers.
- [GRIN alternatives](https://nakodo.app/alternatives/grin): The right GRIN alternative depends on how much of your creator programme you want one tool to hold. GRIN's website describes a platform that connects creator discovery, programmes, deals, payments, content and measurement, operated with an AI agent called Gia. Nakodo covers only the start: it finds creators who fit your brand, emails them for you, follows up and introduces the ones who say yes. Everything after the introduction is yours to run.

## Optional

- [Glossary](https://nakodo.app/glossary): 27 terms used in YouTube sponsorships and creator outreach, defined in plain words.
- [Privacy notice](https://nakodo.app/privacy): What Nakodo stores, where it comes from and how long it is kept.
- [Terms of service](https://nakodo.app/terms): The agreement between CogniPrep Ltd and the businesses that use Nakodo.
- [Full text](https://nakodo.app/llms-full.txt): every page above as one markdown file.