Notes on finding and working with creators
Where the guides explain how to do something, these posts argue for a way of doing it: which platform to start on, what to automate, what to pay for, and why Nakodo works the way it does. Written by the person who builds it.
Latest posts
3 October 2026
Automated influencer outreach: what to automate and what to keep human
Where automation helps creator outreach and where it does harm: the bookkeeping to hand over, the judgement to keep, and the rules that stop it turning into spam.
3 October 2026
Should you buy an influencer email list?
Our case against buying a list of creators' emails: where the addresses come from, why they go stale, what they do to your deliverability, and the slower way that works.
3 October 2026
YouTube vs Instagram vs TikTok for influencer marketing
Choosing where to start with creators by what your customer does before buying and the format your product needs, with a side-by-side table and a cheap first test.
3 October 2026
Do I need an influencer marketing platform?
Why a small brand can start with a spreadsheet, the signs it has outgrown one, the kinds of tool on offer, and the questions to ask any of them, including us.
3 October 2026
UGC creators vs influencers: which does your brand need?
One sells you content to run yourself; the other sells you a post to an audience they built. How the pricing and rights differ, and why we'd usually start with the audience.