TikTok engagement rate calculator

Everything the calculator needs is on the public profile. It starts with 3 rows and takes up to 10 videos.

1. 01

   Skip pinned videos

   Pinned videos sit at the top of the grid, labelled Pinned. They're often older hits and say little about a typical video.

2. 02

   Skip videos under 3 days old

   A new video is still collecting views, so its numbers will change. Start from the first video at least 3 days old.

3. 03

   Take the next videos in order

   Use 3 to 10 consecutive videos, not the ones that look best.

4. 04

   Copy views, likes and comments

   Views are on each thumbnail in the profile grid; likes and comments are beside the video when you open it. TikTok rounds large counts, such as 12.3K, which is close enough.

5. 05

   Add the follower count, if you want it

   It's at the top of the profile. With it, the calculator adds views per follower.

A row counts once it has views, and empty likes or comments count as zero. To leave a video out, remove its row. Everything runs in your browser and nothing you type is sent anywhere.

Median engagement rate

(Likes + comments) ÷ views for each video, shown beside its row, and the median across them.

Views per follower

Median views ÷ followers: how far a typical video travels compared with the size of the following.

Nakodo engagement points

Out of 100: the points for the rate, averaged with the points for views per follower when you give followers. Nakodo's fit score uses the same thresholds.

Straight lines join the points, starting from 0 at zero. With made-up numbers: a median rate of 4.5% sits halfway between 3% and 6%, so it earns 75 points. Views at 18% of followers sit two fifths of the way from 10% to 30%, so they earn 79. The engagement points are the average, 77.

TikTok's For You feed shows videos to people who don't follow the account, so a video's audience can be far larger or smaller than the following. Dividing by followers mixes how many people saw a video with how they responded. Per view measures the response; views per follower measures the reach.

Say two made-up accounts each have 100,000 followers and get 1,500 likes and comments on a typical video. One gets 20,000 views a video, a 7.5% rate per view; the other gets 150,000, a 1% rate. Per follower, both come out at 1.5%, and the difference disappears.

The YouTube engagement rate calculator uses the same per-view formula. Instagram mostly hides other accounts' views, so the Instagram engagement rate calculator works per follower.

Say an account's last five videos got 9,000, 12,000, 14,000, 15,000 and 400,000 views. The average is 90,000, which no ordinary video comes near. The median, the middle value once they're sorted, is 14,000: a fairer guess at what the next video gets, and a sounder base for what to pay. The same goes for the rate.

TikTok shows shares and saves on every video, and some formulas add them: (likes + comments + shares + saves) ÷ views. This calculator and Nakodo's fit score use likes and comments only, the same formula as on YouTube, so one set of thresholds works on both. Don't compare figures worked out different ways, but do note shares and saves by hand.

• Numbers can be bought. Views, likes and comments can all be inflated, so read the comments too. See spotting fake followers.
• Counts are rounded, so treat the result as approximate.
• The creator sees more. Their own analytics show figures such as average watch time. Ask for screenshots before a paid deal.

There's no universal good number. Rates vary with niche, account size and what the videos ask viewers to do, and an average quoted elsewhere may use a different formula. Compare the account with its own recent videos, and with similar accounts in the same niche and size, measured the same way.

Nakodo's thresholds are its own, made to judge one account on its own numbers, not an industry standard. A low score doesn't make a creator bad: fewer viewers respond in public.

Nakodo works these numbers out for every TikTok account it finds, from exact views, likes and comments on 3 recent videos at least 3 days old, on these thresholds. It counts comments on TikTok but doesn't read them, so its score leaves comment quality out and reweights the other parts. The Free plan searches Instagram and TikTok; how it works has the full method.