Find TikTok creators to sponsor in your niche
Niches on TikTok form around communities with their own names, in-jokes and formats, and a creator who fits one can be a stranger to the next. Each page below covers one: the searches that surface creators rather than brands, the formats that suit a partnership there, and what to check before you get in touch.
Niches
BookTok creators
Romantasy readers, thriller fans and annotators: which BookTok creators suit a book, bookshop or reading product, and how to handle advance copies.
TikTok beauty creators
GRWM, SkinTok, dupes and nail art: which TikTok beauty creators suit your products, and the filter, claims and dupe rules that apply to beauty videos.
CleanTok creators
Clean with me, restocks, stain tests and organising: which CleanTok creators suit your product, and the safety and germ-kill claims to get right.
FoodTok creators
Quick recipes, taste tests and local restaurant reviewers: which FoodTok creators suit your food, drink or restaurant, and the allergen and ad rules to know.
Your niche isn't listed?
The method is the same in any niche: search the words your customers use, judge creators by views on their recent videos rather than their follower count, and read a few captions before you write. The guide to finding TikTok creators walks through it. Nakodo writes the searches from your own website, so it works for niches with no page here.