YouTube influencer discovery tool for agencies

An agency's problem isn't finding one good creator. It's doing it again for every client, each with a different product, market and budget, and then explaining the choices to someone who wasn't there when you made them.

• A separate brief per client. A skincare client and a cycling client need different keywords, markets and creator sizes. One mixed search helps neither.
• Reasons a client can read. "This creator fits" isn't an argument. "7 of 12 recent videos match the brief's topics" is.
• A shortlist, not hundreds of rows. Clients approve a short list of names with reasons, not raw search results.
• Data that goes into your own reports. You have your own decks and trackers, so the shortlist has to come out in a format they accept.

1. 01

   Start a campaign per client

   Each client gets its own campaign, started from the client's website address. Nakodo reads the site and writes a brief: what the client sells, its countries and languages, the kind of creator that fits with a subscriber range, and 3 to 6 groups of YouTube search keywords.

2. 02

   Edit the brief with what you know

   You know things the website doesn't say: the client's real markets, a creator size the budget allows, topics to avoid. Change the brief before the search runs.

3. 03

   Review the scored results

   Nakodo searches YouTube videos from the last 12 months and scores each channel behind them from 0 to 100. Read the reasons, open the channels that look right, and watch a video or two before trusting any number. Our guide to vetting a YouTube creator has a checklist.

4. 04

   Build the shortlist

   Shortlist the creators you'd put your name to. Each keeps its score, reasons and flags, and shows whether the creator publishes a business email Nakodo can write to.

5. 05

   Take it to the client

   Export the shortlist as a CSV, with scores, score parts, median views and engagement rate, and put it into your own deck or tracker. Use the reasons as your case for each name.

6. 06

   Let Nakodo run the approved outreach

   Once the client agrees, Nakodo emails the creators you choose on the client's behalf. Each first email mentions a recent video and states the offer exactly as you set it, and waits for your approval unless you let it go out on its own. Nakodo follows up, answers what it can, brings your team the questions it can't, and introduces each creator who says yes by email. Our outreach email templates show what a good first message covers.

Clients ask why a creator is on the list, and why a bigger one isn't. Nakodo's score is built from fixed thresholds on each channel's own numbers, never by ranking channels against each other, and it has five parts: relevance, audience fit, engagement, comment quality and recency. Every score comes with plain sentences such as these:

• "7 of 12 recent videos match the brief's topics"
• "Found by 3 keywords"
• "A typical video gets 41K views, 12% of subscribers"
• "Likes and comments are 4.2% of views (median)"

Creators scoring 55 or more count as a fit and get written notes on why. Flags such as mostly Shorts, outside the client's markets, or comments turned off give you the caveats before the client spots them. The weights of each part are on how it works.

Nakodo never guesses an email address and never gets around YouTube's captcha on "View email address"; a creator who publishes no email is never contacted. Creators' addresses are never shown or exported, so your team gets one only through an introduction. There are no client-sharing links or white-label reports, so clients see what you choose to show them, in your own format. For pricing conversations with creators, see how much to pay YouTubers.