How to find DIY and home improvement YouTubers

The people who watch someone rewire a house are not the people who watch a rented flat get a weekend makeover. Start from the job your product is used for.

Whole-house renovation

Long series following one house from wreck to finished. Fits materials, flooring, kitchens, bathrooms, insulation and heating, often as a running integration across episodes.

Renter-friendly DIY

Removable wallpaper, no-drill storage and changes that come out when the tenancy ends. Fits decor, storage and adhesive products, never anything permanent.

Woodworking and making

Furniture builds, workshop projects and techniques. Fits hand and power tools, finishes, timber suppliers, dust extraction and design software.

Trades explained

Electricians, plumbers and builders explaining jobs and showing others' mistakes. A credible voice for tools and materials, watched by professionals as well as homeowners.

Tool reviews

Head-to-head tests of drills, saws and battery platforms. Rigorous and comparison-led, so a tool brand needs real confidence in its product.

Decor and makeovers

Room makeovers, paint and small-budget refreshes. Fits paint, furniture, lighting, textiles and decor retailers.

Gardens and outdoor spaces

Landscaping, decking, sheds and growing. Fits garden tools, materials and outdoor furniture, and follows the seasons closely.

• how to tile a bathroom floor
• how to plaster a wall
• laying laminate flooring
• how to paint kitchen cabinets
• fixing a dripping tap
• renter friendly kitchen makeover
• best cordless drill
• battery platform comparison
• beginner woodworking projects
• kitchen renovation on a budget
• garden makeover on a budget
• insulating an old house
• loft conversion
• DIY mistakes to avoid

Job-shaped searches return people doing the job on camera, which is what viewers want before starting their own. Retailers tend to post product films; the step-by-step videos come mostly from creators and tradespeople. Use your buyers' words: "tap" and "plasterboard" in the UK, "faucet" and "drywall" in the US.

• Tutorial with the product in use. The creator does a real job with your tool or material. Searchable for years, because people look up a job when they come to do it.
• Before and after. A room or project transformation. Strong for paint, flooring, decor and anything with a visible result.
• Renovation series integration. Your product appears across several episodes of one house. Slow, but viewers follow the project to the end.
• Long-term review. A tool or material revisited after months of use, or after its first winter.
• Comparison test. Your tool against others. Agree only if the creator keeps editorial control, and accept the result.

Sponsorship formats covers briefing each one. For tools, sending a unit with no obligation first is common; see product seeding.

• Safe practice on camera. Look for eye and ear protection, guards left on, dust control and sensible ladder work. Viewers copy what they see, and if your product appears beside unsafe practice, the comments will say so.
• Qualifications for regulated work. Gas, mains electrics and structural work are restricted to qualified people in many countries. A creator who tells viewers when to call a professional is a safer partner, and if your product is used for that kind of work, check what the creator is qualified to do.
• Renters or owners. Renters can't knock through walls, so renovation products suit owner audiences and peel-and-stick products suit renters. The comments usually show which a channel attracts.
• Regional products. Building standards, sockets, timber sizes and product ranges differ between countries. A creator whose viewers can't buy or legally fit your product is the wrong choice, however good the video.
• Tool loyalty. Many DIY creators have committed to one battery platform. Check what they use before pitching a rival tool.

The rest of the checklist is in how to vet a YouTube creator.

Spring is the main season, as garden, exterior and decorating projects start with better weather. Autumn brings insulation, draught-proofing and heating content, and November and December bring tool gift guides. Renovation series are filmed over months, so a product meant for one needs agreeing before the work reaches that stage. Ask what the creator is working on next.

Nakodo reads your website and turns what you sell into 3 to 6 groups of YouTube search keywords, so a flooring brand gets searches about laying floors rather than "DIY" in general. You can edit the brief, including the markets you sell in, before it searches. Audience fit compares channel country and language with those markets, which helps when a product only suits one country's homes.

Every creator gets a score from 0 to 100 with reasons in plain sentences. Nakodo finds the business email each creator publishes and emails the ones you choose on your behalf, starting with a first email that mentions a specific recent video. It follows up when there's no reply and introduces the creators who say yes. The method is on how it works.